Richard King – Ngāpuhi, Te Rarawa

NZ Goodness Limited (NZ Goodness) was established in 2012 and makes premium whole food products that look good, taste good and are good for you.

Richard King, founder of premium snack brand Moonbar, set up the business to provide discerning consumers with an all natural snack food to sustain energy levels.

There are currently two product ranges; Moonbar and soon to be launched In The Wild.  Moonbar is a premium handmade whole food energy bar, containing New Zealand Rewarewa honey, and there are three flavours in the range – Almond & Ground Control Cranberry, Hazelnut & Intergalactic Inca Berry and Pistachio & Date Oddity.

Pistachio & Date Oddity bar

Moonbar has been used by the All Blacks as an energy replacement option and has featured exclusively in the players’ lounge at the 2016 and 2017 Wuhan Open – one of the Premier 5 tennis tournaments on the WTA Tour involving the world’s top 50 female players.

In The Wild is a premium handmade whole food bar for children’s lunchboxes, which also contains New Zealand Rewarewa honey.  There will be four flavours in the range to choose from when the brand is launched to major retailers soon.

By choosing NZ Goodness products, people can be assured they are eating food that is safe and genuinely healthy for them.  The macronutrient profile of all their products is well balanced.

NZ Goodness recently signed export deals with distributors in Australia and Malaysia, and is now looking to explore other Asian markets providing quality nutritional food to help people achieve optimal performance.

The plan is to create a globally recognised natural food energy company.  The next phase is to grow the business by expanding overseas distribution opportunities and commercialising new product development, creating new brands and extending the product range with the view to diversify into other categories.

Read more about Richard and Moonbar in this article on Noted – Changing business one Moonbar at a time.  Also check out this recently featured article in the NZ Herald – Small Business: The snack company fuelling the big names in tennis – NZ Goodness.