A pioneering initiative that began in 2004 with “Taste of New Zealand” in HAWAII, was taken to Huntington Beach, CALIFORNIA in 2006, and followed by two consecutive Matariki “Taste of New Zealand” celebrations with Air New Zealand, called “Hangi in Koru". These celebrations took place at Los Angeles International Airport where the Air New Zealand Cultural [...]
Smaller Māori businesses are stretching their nets to dozens of countries around the world as they come up with new ways to grow, Statistics New Zealand says. Tatauranga Umanga Maori 2016: Statistics on Māori businesses, released recently, looks at the performance of 660 small and medium-sized Māori businesses. Despite their relatively small individual size, the small [...]
It may come at no surprise that country of origin is a key driver of consumer preference and that consumers around the world increasingly want to know the story behind the product. But how do you do that in an authentic way? And how do you start to piece it all together? That’s where the NZ [...]
Poutama hit the road early in 2016 and the pace hasn’t let up since. No sooner had the New Year begun and we were off on our first offshore market visit for the year. This was a whirlwind visit to North Asia that took in quick stops over 5 days to Shanghai, Taipei, Hong Kong and [...]
Oh what a thrill it is to see your business featured on screen and to hear its name up there on the television. Even if it is only a paid advertisement, just knowing that your name and business is blowing unannounced into 95% of the homes in this country (or at least those that don’t mute [...]
