It may come at no surprise that country of origin is a key driver of consumer preference and that consumers around the world increasingly want to know the story behind the product. But how do you do that in an authentic way? And how do you start to piece it all together? That’s where the NZ [...]
Poutama hit the road early in 2016 and the pace hasn’t let up since. No sooner had the New Year begun and we were off on our first offshore market visit for the year. This was a whirlwind visit to North Asia that took in quick stops over 5 days to Shanghai, Taipei, Hong Kong and [...]
Oh what a thrill it is to see your business featured on screen and to hear its name up there on the television. Even if it is only a paid advertisement, just knowing that your name and business is blowing unannounced into 95% of the homes in this country (or at least those that don’t mute [...]
