Abundance Insider
How Alipay Users Planted 100M Trees in China Alibaba’s Alipay (one of China’s two dominant mobile payment platforms) has enabled users to plant 100 million trees to date via its “Ant Forest” mini-program. Since the program’s launch in 2016, over 500 million Alipay users have joined, earning “green energy” points in exchange for eco-friendly decisions, such as [...]